EMMEDICIOTTO is a young innovative company inspired by the concept of a single hair beauty. The brand's team is confident that hair care should be approached with the same care and attention as skin care, paying special attention to cleansing, moisturizing and the final ritual, taking into account the wishes of the client.
"Like a fashion designer who creates unique dresses by choosing the best fabrics, a stylist achieves the best result in a haircut or coloring if he has well-groomed, healthy hair in his hands. This approach is for us the embodiment of the concept of a single hair beauty. Our dream is to make every woman more beautiful."
This is exactly the goal set by the founder of the company, Mauro Sopranzetti, whose name is well known among stylists all over the world. As the art director of the Italian company EMMEDICIOTTO, a leader in the field of hair care products, and creative director of the international team of stylists VISIONHAIR, he contributed to the creation of the most popular hair care products on the market.